We provide the materials, design, and marketing you need to train your community to reduce their waste.
We get it. Reducing waste can be hard.
You want to change the world. Specifically, it's your job to reduce the amount of waste that your community produces. You know better than anyone how hard it can be to get people to change and do the things you need them to do, like properly sorting their recycling, or simply buying less disposable plastic.
But there's a new age of environmental change dawning. New developments in technology are allowing us to get more data about the waste stream that we ever could before, such as the weight of each load of garbage for individual pickups. For the first time in history, we can use this data to send the people who make the waste: households, business, and students, detailed information about how much waste they make.
The secret ingredient of change is that once we have this data, we can use powerful behavioral psychology techniques such as comparing houses against each other, applying color and even just providing an up-down arrow or a smily face that says 'good job!' when a customer brings their waste score down. These techniques have been proven to work in academic studies and have been implemented successful in other industries by companies like Opower and Watersmart who provide these solutions to major electricity and water utilities. Now it's time for the waste industry to get it's data + behavior change software rolled out across the world.